Leku Zaharra is a long family tradition bar located in the old town of Errenteria-Orereta. Their values are quality and things made with love.
When we were working on the identity, we noticed that the geographic location of the bar was peculiar, as it is 0 level on the city. In the past, water arrived to the door of the establishment, it was marshland. We created an image of this marshland we used on the menus, working on a fusion of tradition and contemporary visual language.
We worked with Mubien studio for the production of the menus, and also with Vascoplast for the methacrylate ones, they understood the idea instantly and perfectly, it's been a pleasure working with such good professionals.