Lupulu.com

Branding

Lupulu.com suggests a basic KIT for beginners in the cooking of beer and different production formules to learn how to cook it with success at home.

We worked on the hop fruit to get to a definite and synthetic shape. After that, we created a geometric pattern (reticle) from where turned out the logotype, Lupulu.com. Then, we worked with rubber pads to get a broken, cozy and handmade esthetic.

The brochures inside are the same way, handmade drawings that illustrate the steps you need to follow to get that successful beer.

Cheers!