Sharpa is a new marketing enterprise, it has a fresh, young and energic character.
For the brand we wanted to create almost a signature, dynamic and agile. The word Sharpa comes half from Sherpas and half for Xarpa, it is a common name to give to pets in the Basque Country, so it feels close.
We found out the Sherpas in Nepal have a different mitochondria cell system, stronger than common people have. We tried to simulate with natural and recognisable shapes this cells against the digital forms from the brand.
It is "An organic experience in a digital world"